Peru: Tourist destinations promoted in Asian markets

Peru’s Exports and Tourism Promotion Board (PromPeru) organized familiarization trips involving tour operators from China, India, and Japan to increase tourist inflow from Asia.
Thanks to this initiative, several tour operators could get to know first-hand the Inca country’s natural and cultural diversity, as well as the varied Peruvian gastronomy, hotel infrastructure, and high-quality of services.

In this sense, a group of five travel agents from Tokyo and Osaka visited Cusco, Ica, and Lima from April 20 to 29. This trip allowed them to learn about new tourist products and visit —for the first time— Lima-based Peruvian-Japanese Cultural Center, where they learned about the cooperation ties Peruvians and the first Japanese immigrants established 119 years ago.

Similarly, a trip to Arequipa, Cusco, Ica, Lima, and Puno with Chinese opinion leaders took place from April 14 to 29. It must be noted this delegation was joined by a production team. They took photos and recorded videos in order to use them to promote Peru in the Asian market. Lastly, five tour operators from New Delhi, Mumbai, Ahmedabad, and Bangalore visited Cusco, Lima, and Puno from April 19 to 29. They were trained to position Peru as an exclusive destination that offers high-quality services and infrastructure, as well as an exquisite cuisine. It must be noted these three groups also participated in business rounds of Peru Travel Mart, held in Lima on April 27-30.


The number of Asian vacationers in Peru increased 18% in the first two months of 2018. Visitors from South Korea (+41%), mainland China (+34%), India (+37%), and Hong Kong (+42%) stood out in this sense.

Japanese tourist arrivals in the Andean country expanded 2% in 2017, whereas tourist arrivals from China and India went up 22% over the previous year. 43% of Chinese travelers stay in Peru between four and seven nights, spending an average of US$2,500.

Source: Andina






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