Add Hass to your dishes
PROMPERÚ promotes the consumption of all avocado varieties, whose properties are highly beneficial for the body. Avocado has potassium and is a source of energy and healthy fats. It is also important for supporting the immune system. Specifically, the Hass variety has anti-ageing properties and improves the hair’s shine.
“Hass avocado is of good quality and tastes good if harvested at the right level of ripeness. It also has the advantage that it is resistant to transport, its flesh is consistent, it is easy to peel and has a good shelf life after harvest,” explains Omar Diaz, General Manager of Westfalia Fruit Peru.
According to the businessman, per capita consumption of Hass avocado in Peru is still moderate, so we must continue to intensify promotional campaigns to increase its consumption..
An adaptable and sustainable crop
Avocado is a tree with a long productive life. In Peru, Hass avocado is grown mainly in the regions of La Libertad, Lambayeque, Ancash, Cusco, Apurimac and Huancavelica. “It is a crop that is easy to manage by a small farmer as is the case mainly in the highlands, or by a medium or large company as is the case mainly on the coast,” adds Omar Diaz.
“Avocado is grown all year round, most of it with a drip irrigation system that allows an efficient use of water. The appropriate integrated management of pests and diseases allows us to obtain a good quality product”.
Diaz is one of hundreds of entrepreneurs committed to spreading this crop around the world, as this strengthens the sector and the product remains sustainable over time. “These promotional campaigns are very important for increasing consumption, both nationally and internationally. This promotion has been carried out very actively for several years now,” points out Diaz.