03 Sep
Tourism In Summit 2025: an event promoting digital transformation
The Turismo In platform, in collaboration with Promperú, organised the Turismo In Summit 2025, an event designed to promote the digital transformation of the tourism sector. The event took place on 3 September at the Lima Convention Centre, with a programme that ran from 9 a.m. to 7 p.m.
During the event, attendees participated in conferences and presentations by leading professionals who addressed key topics such as big data, digitalisation, sustainability and artificial intelligence, among others.
These sessions provided a learning space for tourism service providers with national and international companies.
Also present were sustainability and social responsibility certification companies, along with public entities that promote tourism, such as the state platforms Y tú qué planes and Artesanías del Perú. The stands were a meeting point for the exchange of experiences, new technologies and management tools.
One of the most eagerly awaited presentations was that of Promperú’s upcoming Artificial Intelligence (AI) Chat Planner, an innovative tool that will enrich official tourism portals by transforming their content into unique, personalised itineraries for each traveller.
In this way, Turismo In Summit 2025 reaffirms Peru’s commitment to promoting more competitive, sustainable and digital tourism, capable of responding to global trends and the needs of increasingly informed and connected visitors.
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