10 May

Google Japan promotes Peruvian gastronomy and Machu Picchu in promotional video

In the month that celebrates Peruvian-Japanese friendship, Google Japan has launched a video to motivate the use of Google App in the Asian country and Peru was chosen as the protagonist. Likewise, the famous comedian Naomi Watanabe showed her taste for Peruvian gastronomy, mentioning her predilection for lomo saltado and highlighting the use of sillau in our cuisine, an element that we have in common with Japanese gastronomy.

Watanabe, in addition to emphasising the attributes of Peruvian gastronomy, recommends a voice search for “Peru” in Japanese. It is worth mentioning that images of the majesty of Machupicchu were added to the video.

It is worth mentioning that the actress was considered one of the ’25 most influential people on the Internet’ and ‘Japan’s most popular star on social media’ by TIME magazine in 2018, in addition, she has a combined audience of 11.6 million followers on Instagram and Twitter social networks.

It is important to highlight the importance of positioning in the minds of potential Japanese travellers, considering that travel agencies are resuming the purchase of package tours to nearby destinations such as Hawaii from 28 April, after two years, which will influence the travel plans of the Japanese population for the coming months and end of the year. In this sense, the main tourist offices are resuming their promotional plans with consumers in this market.

Peru’s digital strategy in Japan

PROMPERÚ, within the plans of the Directorate of Tourism Promotion for this year, aims to position our country in the important Japanese market using digital tools in line with the expectations of potential travellers. In this regard, relevant and attractive information is being provided about the best tourist destinations in Peru to motivate and influence the future travel decision of Japanese consumers using digital channels on Facebook, Instagram and Twitter, always under the axis of gastronomy, culture and nature, as well as news and useful information for its 47,967 followers.

In the month that commemorates the arrival of the ship Sakura Maru, 123 years ago, with the first 790 Japanese immigrants on 3 April 1899, the first tourist to enter Machupicchu after its reopening due to the pandemic, the Japanese Jesse Katayama, who stayed seven months in Machupicchu Pueblo to see in person our Wonder of the World, has volunteered to participate. His presence in networks will serve to promote the village that welcomed him with the intention of encouraging tourism to Cusco and strengthening the ties of friendship between Peruvians and Japanese.

It is worth remembering that in the period 2018-2019, 88 339 Japanese tourists arrived in Peru and made a total expenditure of 110 million dollars, being an important source of foreign exchange for our country.

Source: infoturlatam.com

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