05 May

ITB: Peruvian sustainable destinations shined at German tourism trade fair

Community, nature and sustainable tourism experiences were the protagonists at the Internationale Tourismus Boerse fair in Germany.

Peru is one of the world’s favourite destinations! To continue promoting the attractions of our country, a group of 38 Peruvian companies participated in the virtual event ITB Digital Business Day 2022, with the aim of offering tourism products on the international market and increasing business opportunities between Peruvian and German operators.

The ITB (Internationale Tourismus Boerse) fair was held on 17 March in Berlin, Germany. It is considered, since its origins in 1966, as a leading meeting of the international tourism industry. Due to the pandemic, the fair was held in a virtual format. As a result, it became the ideal digital platform for networking and scheduling meetings, where suppliers and buyers could come into contact with each other in order to establish important business deals.

The participating Peruvian companies came from the regions of Lima, Cusco, Loreto and Puno. Moreover, for 11 of them, this was the first time they had the opportunity to participate in such an important fair. The destinations that were promoted at the event belonged to the regions of Amazonas, Ancash, Arequipa, Cusco, Ica, La Libertad, Lambayeque, Loreto, Madre de Dios and Puno.

“The purpose of this meeting is also for the tourism, export and business investment promotion body to inform the German commercial chain about our safe tourist destinations through the international “Safe Travels” seal, thus strengthening the working ties with the main German tour operators who will be able to access our new tourism products and establish joint actions,” said the executive president of PROMPERU, Amora Carbajal.

The official added that the presence of national entrepreneurs at the fair was also aimed at diversifying the Peruvian tourism offer through a targeted promotion focused on the nature and adventure tourism segment, highlighting the trekking routes in Cusco, Arequipa and Ancash. In addition, community tourism experiences, sustainable tourism ventures, protected natural areas and Machu Picchu as a zero carbon destination were promoted.

To this end, the 9 Peruvian sustainable destinations selected by Top 100 Green Destinations were showcased: (Alto Mayo in Tarapoto, Colca Canyon in Arequipa, Gocta and Kuélap in Amazonas, Tingo María National Park in Huánuco, Pacaya Samiria National Reserve in Loreto, Tambopata National Reserve in Madre de Dios, Sandia and Bahuaja Sonene in Madre de Dios and Puno, Bosque de Pomac Historical Sanctuary in Lambayeque, and Lake Titicaca in Puno).

Source: peru-info

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