15 Mar

Mincetur awards the international “Safe Travels” seal to the destination Northern Beaches

The Ministry of Foreign Trade and Tourism (Mincetur) awarded the international “Safe Travels” seal to the destination Northern Beaches – Piura, important news that will continue to boost tourism in this important area of northern Peru.

Minister Claudia Cornejo explained that the awarding of this seal will help to attract visitors to the important tourist corridor in the province of Talara, which includes the beaches of Cabo Blanco, Los Órganos, Vichayito, Punta Veleros, Las Pocitas, El Amor and Máncora.

“I am pleased to be here with you to see the result of the joint work between the State and the private sector to move forward with tourism in Piura, which, as in other regions, was affected by the COVID-19 pandemic. I want to tell you that the effort of this important coordination has borne fruit and the product is the delivery, today, of the international seal Safe Travels to the destination Playas del Norte – Piura”, she said.

The head of Mincetur said that this seal guarantees biosecurity measures so that tourists who wish to visit these beaches can do so with the confidence that they will have an unforgettable, quality and safe experience, also allowing the recovery of jobs in businesses that provide services, for example, accommodation, restaurants, handicrafts, among others.

“Obtaining this seal has been an arduous task, which was undertaken months ago. In that sense, I want to salute the patience and dedication of all those who made up the technical team of the Playas del Norte – Piura destination. There are seven beaches that, from now on, will be open to the public complying with all safety measures and providing quality services. We will continue working hard to recover tourism in Piura as soon as possible,” she said.


During her stay in Piura, Minister Cornejo held several working meetings to promote tourism and exports in the region. She was accompanied by the Vice Minister of Foreign Trade, Diego Llosa, the Director of Tourism of Promperu, Amora Carbajal, and the Director of Coordination of the Regional Offices of Promperu, Ricardo Limo.

Meetings were held with the regional governor, Servando García Correa, the Peruvian Association of Travel Agencies of Piura (Apavit Piura), the Association of Hotels, Restaurants and Similar in Piura (Ahora Piura), the Regional Chamber of Tourism of Piura (Caretur Piura), ONA Peru, as well as representatives of the Regional Directorate of Foreign Trade and Tourism Piura (Dircetur Piura) and the Municipality of Piura.

There were also working meetings with representatives of the region’s export sector, such as the Peruvian Association of Mango Exporters (APEM) and the National Banana Board. Piura is the region that contributes most to non-traditional exports, with a 16% share.
During his stay in Piura, Deputy Minister Diego Llosa visited the Port of Paita and finally the Paita Special Development Zone – ZED Paita, which mobilises 85% of the exports made through the Special Economic Zones. In 2020 alone, shipments from the ZED Paita reached US$ 53 million.


During the meeting with APEM, the head of Mincetur announced that the development of workshops for exporters and other links in the export chain will be promoted. “We are committed to boosting the exportable supply of processed mango and fresh Kent mango to the South Asian market. In addition, participation in Expo Peru Norte and in virtual business rounds will be promoted,” he said. It should be noted that Piura is the first mango producing and exporting region in Peru, a product that represents 10% of Piura’s exports.

Regarding his meeting with representatives of the National Banana Board, he commented that the pilot of the Productive Export Route will be implemented in the coming months, prioritising the Piura banana chain. This will initially benefit approximately 50 companies in the region, which will be able to have access to all the export business development services of Mincetur, Produce and Midagri, through a single digital platform.

“From Mincetur we are committed to decisively promote non-traditional exports from Piura, together with Promperu. A clear example is that, in 2020, exports from Piura reached US$ 2,535 million, of which 83% are non-traditional exports, from the agricultural, fishing and chemical sectors. In that year, 593 companies in the region, many of them MSMEs, shipped to 73 markets, the main destinations being the United States (30%), the European Union (27%), South Korea (7%), China (6%) and Canada (5%),” the minister highlighted.


Source: gob.pe

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