The World Intellectual Property Organization (WIPO), a United Nations agency, recognizes the sectoral trademarks of Peru, which constitute a powerful distinctive sign and value the work of Peruvian men and women, the Ministry of Foreign Trade and Tourism (Mincetur) has reported.
The sectoral brands include Cafes del Peru; Cafes del Peru, Especialidades Unicas; Alpaca del Peru; Peru Textiles; Peru Xpert; Super Foods Peru; and Pisco, Spirit of Peru.
“The Peru Brand has been operational for 10 years and, in this period of time, has helped bring together a valuable legacy —around its identity— that summarizes its rich ancient history and a present full of enthusiasm and progress, which the world recognizes and values as a powerful distinctive sign,” Foreign Trade-Tourism Minister Roberto Sanchez stated.
According to the government official, this legal recognition in the world of sectoral brands “represents the appreciation of Peruvian products, the work of men and women who —through Peruvian companies and the State— strive to provide products of unique quality that global users can identify as Peruvian.”
Amora Carbajal —Executive-President of Peru’s Exports and Tourism Promotion Board (PromPeru), a Mincetur’s body in charge of safeguarding the Country Brand and sectoral brands— commented on the matter.
“This global step to include Peruvian sectoral brands in the WIPO legal register will provide adequate protection against unauthorized use by third parties,” Carbajal said.
“We had a positive experience defending the Peru Brand, in which we won a dispute that protected the country against the use and appropriation of its identity by a third party without authorization,” she added.
Throughout these years, the Peru Brand has become an essential part of national pride and is Peru’s main emblem in all the important moments in which we are represented both locally and internationally.
Source: Andina
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