27 Oct

Peru named South America’s Leading Culinary Destination 2022

Peru has been chosen as South America’s Leading Culinary Destination 2022 by the World Travel Awards (WTA), Peru’s Exports and Tourism Promotion Board (PromPeru) reported on Thursday.

The Andean nation was also named as South America’s Leading Cultural Destination 2022.

Moreover, Machu Picchu —Peru’s top tourist destination— has received an international award that recognizes it as an important world attraction. This time, the Inca citadel was selected as the South America’s Leading Tourist Attraction 2022 by the World Travel Awards.

Likewise, Peru has garnered a total of 20 nominations in this regional edition, including South America’s Leading Adventure Tourism Destination, South America’s Leading River Cruise Company, South America’s Leading Whale Watching Destination, among others.

Gastronomic and cultural wealth

Peru has been named World’s Leading Culinary Destination eight times.

According to PromPeru, this is due, in part, to its great biological diversity.

“Peru ranks first in terms of varieties of potatoes and ajies (spicy peppers). Moreover, it hosts a wide variety of types of corn, Andean grains, tubers, and fruits,” it stated.

It is important to highlight the importance of positioning in the minds of potential Japanese travellers, considering that travel agencies are resuming the purchase of package tours to nearby destinations such as Hawaii from 28 April, after two years, which will influence the travel plans of the Japanese population for the coming months and end of the year. In this sense, the main tourist offices are resuming their promotional plans with consumers in this market.

Peru’s digital strategy in Japan

PROMPERÚ, within the plans of the Directorate of Tourism Promotion for this year, aims to position our country in the important Japanese market using digital tools in line with the expectations of potential travellers. In this regard, relevant and attractive information is being provided about the best tourist destinations in Peru to motivate and influence the future travel decision of Japanese consumers using digital channels on Facebook, Instagram and Twitter, always under the axis of gastronomy, culture and nature, as well as news and useful information for its 47,967 followers.

This provision of resources has shaped a varied, tasty, and unique gastronomic offer, which encourages travelers from all over the world to visit the country to discover the secret ingredients that make Peru so special.

About the World Travel Awards

The World Travel Awards™ was established in 1993 to acknowledge, reward, and celebrate excellence across all key sectors of the travel, tourism and hospitality industries.

Today, the World Travel Awards brand is recognized globally as the ultimate hallmark of industry excellence.

It celebrates its 29th anniversary year in 2022. Its annual program is renowned as the most prestigious and comprehensive in the global industry.

Each year, it covers the globe with its Grand Tour —a series of regional gala ceremonies to recognize excellence within each continent, culminating in a Grand Final at the end of the year.

Source: infoturlatam.com

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